Search Engine Optimisation SERVICES (SEO)

We have been practicing the alleged ‘magical art’ of website SEO for many years, and as it turns out, it’s a lot more scientific than you might think! Search Engine Optimisation (SEO) is about organically increasing your website’s visibility within the search engine result pages. Over the years, marketing services and website optimisation have become an essential part of website performance. In order to gain and preserve valuable traffic, the website should be maintained regularly in line with the current industry trends.  

RA Creative provides marketing & SEO services in Nottingham and across the UK. We have the skill set to help improve your search engine ranking for the purpose of driving more relevant traffic to your website. A thoroughly optimised website, along with an effective marketing strategy, can hugely accelerate your business growth.

website optimisation graph
Meeting Search Engine Requirements

Technical SEO Services

Regular optimisation is essential in maintaining a healthy website. There are many ranking factors search engine algorithms use when crawling your site, however, some carry more weight than others. Improving your technical SEO makes it easier for search engines to crawl and understand your content.

  • Website architecture
  • URL structure
  • Image alt tags
  • XML sitemap & robots.txt
  • Google structured data implementation
  • Google Tag Manager (GTM), both dataLayer and triggers
  • Website backlinks (disavow toxic links)
  • 404 pages
  • 301 redirects
  • Page speed
KEEPING AN EXPERT EYE ON YOUR WEBSITE

Website SEO Audit

Our website SEO report helps us find any errors that need to be fixed in order to improve Google ranking. Below are a few of the areas we touch on while carrying out a website SEO audit.

  • Title tags, meta descriptions and H1 tags
  • Content quality – word count, duplicates and plagiarism
  • Domain authority and backlink audit
  • SEO page audit, website links and 404 pages
  • Sitemap and robots.txt
  • Redirects & broken pages
  • Site code checkover
xml sitemap
optimisation for google
Search Engine Optimisation Services

Professional SEO FOR GOOGLE

Google holds 86% of the search market share which, ultimately makes it the most popular search engine. Google has a massive traffic potential, and it shouldn’t be a surprise that everyone else in the world wants to get it. This, however, makes the organic search very competitive. In order to rank high, you need to have knowledge and expertise in the professional SEO industry. If you’re interested in the alternative, less competitive browser market, let’s not forget about search engines such as Bing, Yahoo, DuckDuckGo, etc.

Below are some of the steps we take to improve Google ranking for your business:

  • Full website audit
  • Title and meta tags optimisation
  • Link building
  • Keyword research
  • Competitor’s research
  • Content optimisation
  • Data analysis
  • Mobile UX & page speed
Page Speed AS A Direct Google Ranking Factor

Page Speed Analysis

Improving the loading speed of your website isn’t an easy task, but one definitely worthwhile. Slow page load can significantly affect your conversions and increase your website’s bounce rate, which is what you should avoid. Speed doesn’t just get affected by one factor – there could be many things that require your attention.

Our techie professionals have the skills to ensure fast delivery of each of your web pages. We have listed a few important factors to take into consideration below:

  • Google site speed report
  • Server architecture review
  • Page caching
  • Redirects
  • Code minification
  • Image optimisation
  • Optimising for mobile
  • CDN – content delivery network
page speed analysis

Approach

Our first step is to undertake an SEO audit of your website to gain a better understanding of what needs to be improved as part of your professional SEO strategy. We then create a transparent SEO and digital marketing campaign plan based on acquired information that includes keyword & competitor’s research, content & website optimisation, in addition to ad campaigns, should they be required. All efforts are closely monitored and analysed in order to produce regular SEO reports with the aim of consistent improvement.

google maps
Local SEO Services To Help YOUR CUSTOMERS FIND YOU EASILY

Google Business PROFILE

Today, 46% of all Google queries are searching for local information and businesses. That means if you’re a local business and don’t have your website optimised, you could be missing out on valuable customers. Google Business Profile (previously known as Google My Business) has become a key element in local search strategies. It provides useful information to your customers about the business, including address, contact details, opening hours, reviews and more. 

RA Creative offers local SEO services by using the best SEO practices to help you attract more traffic from the customers in your area. We can help you successfully set up and manage your Google Business Profile with some of the ideas listed below:

  • Securing your Google Business Profile listing
  • Right category selection to help SEO
  • Specialist image optimisation and upload service
  • Contact details and opening hours
  • Accurate Google Maps geolocation
  • Managing and responding to reviews
PUTTING YOUR BUSINESS IN FRONT OF POTENTIAL CUSTOMERS

Digital marketing services

Digital marketing is about connecting with your audience through their favourite digital marketing channels, including search, websites, social media, email and mobile apps. The aim is to create a successful digital marketing campaign strategy in order to engage with the prospects and ultimately convince them to make a purchase.

There are many simple, cost-effective techniques for engaging with new customers and retaining the existing ones. We have listed a few simple methods below:

  • Google ads campaign
  • Google shopping ads
  • Facebook sponsored ads
  • Instagram sponsored ads
  • Twitter ads
  • Email marketing strategy
google shopping ads
PUTTING YOUR BUSINESS IN FRONT OF POTENTIAL CUSTOMERS

Creating Engaging Website Content

Insightful content is a way of engaging, informing and supporting your audience with their queries. Content quality and value are of the highest importance. They compel the user to stay and read, building trust and familiarity associated with your brand. Relevance is an important ranking factor, so it’s recommended to ensure your content is relevant to the keywords and search queries you are trying to target. That, along with regular maintenance to keep it up to date, should satisfy the ever-changing Google algorithms.

If you’re not producing content with SEO in mind, you are missing out on potential leads and falling behind the times. RA Creative provide SEO services in Nottingham and across the whole of the UK. We possess a wealth of knowledge on text copy optimisation from technical aspects to content creation. Our SEO professionals can create a custom website audit for your business and come up with a suitable plan for a successful SEO content strategy.

Creating a partnership enables the creation of an easily deliverable content strategy. We can assist with copywriters and photography, and we even have our own in-house photographic studio to provide high-quality imagery. Feel free to check out our Studio Packshots product photography website.

code on the monitor
TECHNICALLY OPTIMISING FOR DIFFERENT DEVICES

Code Optimisation

While ensuring the readability of the website content alongside correct page structure, tagging, and meta descriptions, the architecture of code quality must not be overlooked.

Code quality affects the usability and speed of the website; page speed is one of Google’s direct ranking factors within their algorithm. Regardless of what platform your site is developed with, we can help optimise the code, ensure the correct content load sequence, compression of files, and the removal of unnecessary code from the codebase.

Contact Us

RA Creative is your local SEO company based in Nottingham. Get in touch to discuss your growth plans with our team. We will be happy to hear about your business and advise you on the best SEO practices to help you achieve your goals.



     

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