HUNDREDS OF DESIGNER BRANDS INCLUDING OLIVIA BURTON, HUGO BOSS AND TIMEX
Our brief was to redesign an easy to navigate website and create a new set of online brand guidelines whilst remaining truthful to the branding used throughout WatchShop’s current TV ad campaigns. We started off with a requirements workshop which allowed us to create a set of user experience wireframes. Features included (amongst many others): multi-select facets, multiple images, videos, payment options including credit/debit cards, PayPal, and a range of different finance and delivery options. With thousands of products, easy navigation was key, and was achieved with thoughtful taxonomy and a dynamic but editable dropdown navigation. The branding and design guidelines were then applied to the wireframes bringing the website to life. From the designs and wireframes, our development team created fully responsive pre-tested HTML ready for the development team at WatchShop. When developing the HTML, RA Creative carried out full testing from a branding, customer and device perspective. When the site was deployed to live we smoke tested the site ensuring it was issue-free.