What Is Customer Experience (CX)?
Customer Experience (CX) is the sum of all interactions your customers have with your products, services, website and brand. It includes your customer service teams via online chat rooms, phone and email communications, your fulfilment and delivery services, your search engine rankings and website content – in short it affects every single touchpoint with your company. It is the resulting impression your customers walk away with. It turns the prospective website visitors into actual customers.